Behind every mission, there is a reasoning.
Our case studies detail the way we approach a communication problem, from the first analysis to the lessons learned. They are for those who want to understand how we work before entrusting us with their project.
Urban waste management is a major challenge for developing cities, particularly in a context of demographic growth and rapid urbanization. In Bamako, population awareness requires communication tools capable of making environmental issues understandable, accessible and sufficiently mobilizing.
The survey showed that 32% of respondents said they were aware of the campaigns studied, compared to 68% who were not. Among those aware: 28% estimated their impact as strong, 50% as average, and 22% as weak. Television and radio together represented 68.7% of the channels cited.
The study highlights the importance of regular, accessible, locally-adapted, multichannel and behavior-oriented environmental communication.
Important : cette étude constitue un travail académique et stratégique. Elle ne doit être présentée comme une prestation commerciale de DIGI COM que si l'agence en a effectivement reçu le mandat.
DIGI COM AGENCY was born from a desire to build a communication agency capable of accompanying businesses, institutions, brands, personalities and organizations in their challenges of visibility, positioning and development.
DIGI COM's positioning is based on a conviction: communication must be thought of as a strategic lever and not as a simple production of content. The brand territory is based on the signature: « Connect, convince, convert. »
The creation of a communication agency is itself an exercise in brand strategy. The main lesson is that a wide offer must be structured around a clear central promise.
Ce projet sert également de laboratoire interne pour tester notre propre méthode avant de l'appliquer aux problématiques de nos clients.